Colorado Outdoor Recreation Industry Office

Colorado Outdoor Recreation Industry Office

In June 2015, Gov. Hickenlooper appointed Luis Benitez as the state’s first Director of the Colorado Outdoor Recreation Industry Office. The creation of this office exemplifies the importance of the $34.5 billion outdoor recreation industry in Colorado, and the healthy communities and healthy economies it creates throughout the state.

The Outdoor Recreation Industry Office provides a central point of contact, advocacy, resources and support at the state level for the diverse constituents, businesses, communities and groups that rely on the continued health of the Colorado’s Outdoor Recreation Industry.

About Luis Benitez

Luis Benitez

Luis is one of the more experienced, respected and busiest professional guides and leadership development consultants in the world. He has summited the top of the famed "Seven Summits" 32 times, including being a six-time summiteer of Mt. Everest while serving as the Director of Operations for Adventure Consultants, a New Zealand based international guiding company. Luis’s first summit of Everest was to climb with the blind athlete Erik Weihenmayer on his historic 2001 Everest summit. He works to tie the lessons available from the mountains and carry them back to the everyday challenges of life and business. In this regard, he also manages and leads critical thinking/situational leadership seminars in Chile for the University of Pennsylvania's Wharton School of Business. This has led to the creation of an innovative consulting group - Endeavor Consulting - which focuses on experiential leadership development at the executive level.             

Being a resident of Colorado for over 20 years while working in the outdoor industry has led me to understand what Colorado has to offer, from wilderness based recreation, to providing the correct atmosphere for fostering outdoor industry business – unparalleled anywhere else in the country. Caring deeply about the Colorado brand drives me to highlight what we are doing well and can celebrate and promote, and to focus on the areas that we can improve on and be challenged to do more. 
– Luis Benitez

 "Luis Benitez is the epitome of an outdoor recreation industry professional: a world class mountaineer and guide, educator, leader and community advocate. We couldn't have found a better-suited person to represent our state's Outdoor Recreation Industry. Luis has the knowledge and experience with Colorado's Outdoor Recreation Industry to become a successful convener and collaborator with all industry participants throughout the state. His passion for the outdoors is contagious, and he combines this with a business savvy that will ensure we continue to elevate Colorado's business brand and the continued prominence of our Outdoor Recreation Industry."
– Gov. Hickenlooper


2014 Colorado Statewide Comprehensive Outdoor Recreation Plan

Colorado Trip Ideas

Colorado Mountain Biking Opportunities